Programme

Monday 30th June
9.30	Coffee and registration (Pathfoot H3)
10.00	Welcome and introductions from the Steering Committee and Roundtable participants.(Pathfoot H5)
11.15	Radical PR: role and scope (group discussions) Chair: Professor David McKieWhat is not radical enough in current PR? What are the top three tasks for a radical PR group (RPR)? In what ways can we all contribute to the group’s development? (Skills, contacts, facilities, expertise). How would we like to see this group evolve?
11.00	Radical PR: role and scope (groups feed back) Chair: Dr Jesper Falkheimer
13.00	Lunch
14.15	Reflexivity, Culture, Activism: Chair Professor Rob Brown
	Dr Christine Daymon: ‘Humanising public relations research’
	Dr Kristin Demetrious: ‘Adverse reactions: the negative effects of public relations in the public sphere’
	Dr Timothy Coombs & Dr Sherry Holladay: ‘Co-operation, Co-optation or Capitulation: factors shaping activist-corporate partnerships’
	Dr Kate Fitch: ‘Shifting Sands: the slippage between publics and communities in public relations’
16.00	Tea
16.30	Relationships, Culture, Discourse: Chair Dr Magda Pieczka
	Dr Julia Jahansoozi & Eric Koper: ‘Exploring Public Private Relations In Cocoa Research For Development’
	Dr Carrie Hodges & Dr Christine Daymon: ‘An ‘Insider’ in Mexico: Researching the Occupational Culture of Public Relations Practitioners’
	Nilam Ashra: ‘Inside stories: Understanding the daily lives of communication practitioners through discourse’
17.30	Roundtable review of the day: discussion Chair Professor David McKie
19.00	Reception & Buffet Dinner, Management Centre, University Campus.
Tuesday 1st July
9.30	Rhetoric, CSR & PR: Chair Professor Jordi Xifra
	Professor M. Frederickson: ‘Structural determinants of corporate rhetoric on responsibility’
	Professor Gustavo Yepes Lopez: ‘Perception of companies’ social responsibility: the case of Colombia’ (Translated by Dr Carrie Hodges)
	Professor Pat Curtin: ‘Negotiating the meaning of corporate social responsibility in a globalized context: a textual analysis of Mattel’s CSR policies and its response to the 2007 recall crisis’
11.15	Coffee
11.45	Rhetoric & Historiography Chair Professor Larsåke Larsson
11.45	Dr Oyvind Ihlen: ‘Rhetoric to the rescue: serving the public interest with rhetorical and critical approaches to public relations’
	Professor Rob Brown: ‘Awe, redemption and the rebranding of public relations’
12.30	Lunch
13.30	Cultural theory, organizations and technology: Chair Professor Pat Curtin
	Dr Jeremy Valentine: ‘Why PR needs cultural studies’
	Paul Elmer: ‘Beyond Bourdieu: body work in the cultural industries OR Banarama rebuffed it ain’t only what you do, it’s the way you do it, too.’
	Dr Derek Hodge: ‘PR and technology: revisiting PR’s theoretical paradigms’
	Professor Luis Poupinha: ‘Public relations activities in museums; a comprehensive observation taking into account the four values of an object by Baudrillard’
15.45	Small group review of papers and themes
16.30	Seminar discussion: Chair Dr Jesper Falkheimer
18.30	‘Chez Jacquie’
Wednesday 2nd July
9.30	Nation-building and nationalism: Chair Professor Ray Hiebert
	Professor David McKie: ‘National projection: theorising competitive advantages, countries, and strategic leadership’
	Professor Ryszard Lawniczak: ‘The mainstream commandments versus transition realities – the roots of transitional public relations concepts’
	Dr Margalit Toledano: ‘PR and nationalism: how nation-building challenges shaped strategic communication in Israel.’
	Professor Jordi Xifra: ‘A public relations approach to stateless nation-building and public paradiplomacy: from “real public relations” to “noo public relations.”‘
11.15	Coffee
11.30	Review & reflections: discussion introduced by Dr Jacquie L’Etang
	Planning and futures: discussion introduced by Professor David McKie
12.30	Lunch and close of Roundtable