Magda Pieczka, PhD lectures at Queen Margaret University, Edinburgh. She co-edited both Critical Perspectives in Public Relations (Thomson, 1996) and its expanded new edition Public Relations: Critical Debates and Contemporary Practice (Lawrence Erlbaum Associates, 2006). She is co-editor of the Journal of Communication Management and on the editorial board of both the Journal of Public Relations Research and Prism, an online journal. She recently received a Top Paper award at International Communication Association conference (ICA). Her research interests include public relations expertise, and issues concerning professionalism. She teaches subjects including public relations, political communication and research methods, at both undergraduate and postgraduate levels, contributing to the MSc in Public Relations and the CIPR Diploma.