At Leeds Met, she led the BA in Public Relations and taught across the portfolio, specialising in mass communications and the psychology of persuasion. She started teaching PR at the London College of Printing in 1990, after fifteen years in public sector PR, including the London Borough of Camden and the Trades Union Congress. Johanna then helped develop, deliver and lead the BA PR at the University of Central Lancashire from 1994-98, having completed an MA in Creative Writing from Lancaster University.
She has written papers for a variety of journals, national and international conferences, and contributed several chapters to leading PR text books. Johanna is a member of the Institute of Communication Ethics (ICE) Advisory Board and was Chief Examiner for the Chartered Institute of Public Relations (CIPR) Diploma, 2005-7.
Jo’s research interests include persuasion and propaganda, the ethics of persuasion and PR education issues. She is currently a PhD candidate, taking a Jungian approach to professional ethics in public relations, at Leeds Metropolitan University.