Magnus is a research fellow at Gothenburg University and former Program Director for the Program in Communication Management at the University West both in Sweden. He has published in Swedish public relations anthologies written for two Government Commission Reports and been chronicler for the Swedish Public Relations Association.
Fredriksson is one of the founders, and a board member, of LOKE a network of public relations scholars in the Nordic and Baltic states. He is also a board member of the Swedish Association for Media and Communication Research and former chairman of the public relations group at the Nordic Conference on Media and Communication Studies. Fredriksson has a solid experience as a consultant in public relations.