Christine Daymon

Dr Christine Daymon

Senior Research Fellow
School of Marketing
Curtin Business School
Curtin University of Technology


Reader in Communication and Management
The Media School
Bournemouth University

Title of papers:

  1. Humanising Public Relations Research
  2. Co-authored with Carrie Hodges. An ‘Insider’ in Mexico: researching the occupational culture of public relations

Biographical note:

Christine Daymon’s research interests focus on the interrelationship between organisational and societal cultures and communication, with a particular emphasis on how internal and external communications are managed in organisations operating in the media industry and in public relations consultancies. She holds a PhD from the University of Kent for a qualitative study into the evolution and inter-relationship of organisational cultural identities, communication and management. A recent migrant from the UK to Australia, she now teaches public relations theory on postgraduate programmes at Curtin University in Perth. Previously, she was involved in designing and leading masters, PhD and professional doctoral programmes in the UK, teaching courses on critical perspectives on internal communication, and communication management. Although now based in Australia, she continues to hold research and supervisory roles at Bournemouth University in the UK.

Until 2007, Christine was an Independent Assessor for Public Appointments at the Department for Media, Culture and Sport, and also chaired the board of a theological college. In industry, Christine worked as a public relations manager, marketing communications consultant, journalist and advertising copywriter in the UK, New Zealand, Australia, Hong Kong and Germany.

Recently, Christine was the Principal Investigator for a project jointly funded by the British Arts and Humanities Research Council, Economic and Social Research Council, Arts Council, and Department of Trade and Industry which brought academics from 9 universities together with content producers to consider issues of creativity, culture and communication in the media. Currently, she is completing the second edition of her co-authored book for Routledge: ‘Qualitative Research Methods in Public Relations and Marketing Communications’, as well as thinking and writing about the importance of doing ethnographic research for the study of how culture shapes what public relations practitioners do.


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