Alison R. Sammut, a doctoral student at the University of Stirling, started her career as a journalist with The Sunday Times, Malta’s widest circulation weekly newspaper. She has practised public relations in the travel, broadcasting, diplomatic, social and environmental fields. Her experience is mainly at senior management level co-ordinating in-house PR.
She has a BA (hons) in Communication Studies from the University of Malta and an MSc in Public Relations from the University of Stirling. Her main research interests are the role and scope of public relations in the tourism sector, the use of rhetoric and international communications, especially public diplomacy and the communication of conflicts.
Her current research aims to give insights into current practice and problematics in the function of PR within Scotland’s tourism industry and to explore its role in communicating cultural identity.